So, you’ve spend years writing a fantastic book. You’ve sent it off to a publisher, it fits with their parameters, and you’re getting published! Or you’ve done the research, decided to do it yourself, and are working with a self publisher. Whether you have a publisher or you’re doing it on your own, there are some things every author has to do in order to make it more likely their book will be a success.

No matter what, your project needs public attention—and these days social media is job one. You should also be aggressive about pursuing real world media opportunities: interviews in main stream media, speaking engagements on your topic of expertise, and book reviews to help drive sales. Even if you can’t afford a professional publicist, with effort, research and time, there are many things you can do to get your book in front of new readers.