On-demand publishers set up your digital manuscript to be printed one book at a time using a Docu-tech. You pay a set fee of between $350 and $1,250 and receive in return one hardback copy of your book and one softback copy. If they set the retail price of the softback at $18, say, then each additional book you order from them costs you $10.80 (40% off the retail price). If a bookstore, wholesaler, or on-line bookseller orders your book, you receive a royalty ranging from $1 to $2.30 per book. Think about it from a strictly business point of view. Every time you sell a book that you’ve paid for and published through Self Publishing.com, you recoup the cost of that book and more— perhaps double or even triple the cost. The sale of a book through an on-demand publisher recoups only a small percentage of that book’s cost for you. If you don’t think you can sell any more than five or ten or twenty books of a new title, on-demand is the way to go. If you think you can sell at least a hundred books, you want to stick with Self Publishing.com. On-demand printing also allows publishers to economically keep a book in print that may sell only a handful of copies per month after the book has run its course in the marketplace.